Aker BioMarine has launched a new protein supplement, rich in amino acids and minerals including calcium and magnesium.
INVI can be incorporated into powder and ready-to-drink beverages and has broader food and drink applications for brands looking for a sustainable protein source. It is a highly concentrated, hydrolyzed protein isolate with a protein purity above 90% and contains all the essential amino acids the body needs.
“Five years ago, we set a goal to launch a best-in-class protein ingredient and I am excited to announce today that we have reached this milestone with the launch of INVI,” said Matts Johansen, chief executive of Aker BioMarine.
INVI has been enzymatically hydrolyzed into predigested peptides, which promotes rapid uptake in the body and allows for easier mixing into food and drink. The supplement is heat-stable which allows for high temperature processing and its water-binding capacity gives a smoother texture and moistness.
“More consumers are opting for healthy protein options for personal, health and sustainability reasons,” said Lalen Dogan, vice president, protein human nutrition. “Many of the non-dairy alternatives like plant-based proteins are genetically modified and not complete proteins. INVI fills this gap, so consumers no longer need to make compromises when seeking an alternative to non-dairy protein source.”
The size of the global retail protein market was estimated at US$34bn in 2020 and is forecast to grow to US$40bn in 2023.