Benchmark Genetics has appointed Bara Gunnlaugsdottir as head of digital technologies, with a brief to develop the company’s strategy and innovation.
In her new role, she will be driving the digital strategy and innovation programs of the business area, including the responsibility for all strategic management systems within production, quality and environment. As head of digital technologies, Benchmark says, she will lead the development, implementation and maintenance of application systems and ensure that Benchmark Genetics is well prepared for the future.
Bara Gunnlaugsdottir joined the company’s Icelandic operation, StofnFiskur in 2004 as production manager. Before being appointed to the new position, she has been heading the division’s Strategic Business Systems, a job she has held since 2018.
Bara’s educational background is a Diploma in Aquaculture from the University of Holar, Iceland, a BSc in Business Management from the University of Akureyri, Iceland and an MBA degree from the University of Reykjavík, Iceland. Recently, she completed a program in Digital Transformation from MIT professional education, and she will bring this additional knowledge to her new role in the business area.
Gunnlaugsdottir said: “Our most advanced customers are already utilizing technologies such as Blockchain and AI, and I am convinced that these technologies will play an important role in aquatic breeding looking forward.”

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