Direct Seafoods has been named Marine Stewardship Council Award for Fresh Fish Food Service Supplier of the Year 2021, in recognition of its commitment to sustainability and the range of products offered.
Direct Seafoods is a national fish supplier made up of 11 regional fishmongers, working directly with fishing ports around the coast of Britain and overseas fisheries, supplying thousands of chefs and businesses from its range of 160 MSC certified lines.
Laky Zervudachi, who has held the role of Direct Seafoods director of sustainability for more than 15 years, said the company was delighted. “It’s a tribute to the decision to put sustainability at the heart of our business, and to the hard work that all our teams around the country have put into demonstrating that the principles of sustainability are 100% compatible with being a successful fish and seafood supplier,” he said.
Laky also paid tribute to the chefs, caterers and customers who are choosing sustainable seafood. “As more younger consumers in particular adopt a flexitarian or pescatarian approach to their diet, they are reducing meat and increasingly opting for fish choices,” he said. “These consumers expect sustainability concerns to be factored in by chefs planning menus. That’s not a trend any business can afford to ignore for very long.”
The judging panel was led by MSC UK ambassador, restaurateur, chef and author, Mitch Tonks, along with CJ Jackson, chief executive of Billingsgate Seafood School, Marcus Coleman, chief executive of Seafish and Dr Eleanor Adamson, fisheries programme manager at the Fishmongers’ Company.