Finless Foods, known for being the first company globally to serve cell-cultured seafood, is nationally launching its first official product, plant-based pokè-style tuna, at the National Restaurant Association (NRA) show held from 21 to 24 May in Chicago, Illinois.

Finless Foods’ plant-based tuna offers an option for consumers who care about a thriving ocean, want to enjoy a seafood dish without the catch, who are prioritising their health, who can’t eat seafood because of allergies, or foodies who are interested in something new, trendy and diverse. The company’s plant-based tuna is minimally processed, low in sodium and fat, contains omega-3 fatty acids, and is made from nine plant-based ingredients to mimic the taste and texture of tuna. The reinvented classic is versatile and can be used in sushi, pokè, tacos and nachos.

“The newest revolution in the plant-based market is here and it’s pokè-style plant-based tuna by Finless Foods,” says Michael Selden, co-founder and CEO of Finless Foods. “Attending NRA with our sales partners, Elohi Strategic Advisors (ESA), will provide us brand exposure to thousands of chefs, restaurateurs and foodservice operators who now have the opportunity to purchase our inaugural product. We know through previous experience, the best way to introduce Finless to the market is by letting the greatness of our product and mission speak for itself. So come on by and visit our booth – we are looking forward to meeting and developing new relationships.”

Finless’ plant-based tuna is now available through Gordon Food Service (GFS), the largest family-operated broadline food distribution company in North America servicing restaurants, the healthcare industry and schools. Through distribution centres across the country, GFS will help Finless Foods reach a wide variety of operators and consumers interested in this tasty plant-based seafood option.

“As an early believer and follower in Finless, ESA is thrilled to be leading the way in building out the Finless foodservice sales team and we are looking forward to inviting plant-curious and plant-committed consumers everywhere to dig their chopsticks into this delicious, ocean-friendly product,” says Stephanie Lind, Founder and Chief Strategy Officer at Elohi Strategic Advisors.

“With the plant-based category growing at double the rate of food overall along with the rise in flexitarian and reducetarian lifestyles, the global plant-based tuna market only stands to grow now and well into the future,” Lind said.

To learn more about the company’s debut product, what’s next for Finless and meet the leadership team, stop by Booth #8807. If you can’t stop by in person, visit


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