Despite a bitterly disappointing Brexit deal for UK fisheries, and lockdown 3.0 looming over the country, Cornwall’s fishermen and Seafood Cornwall’s #FishToYourDoor scheme – running continuously since lockdown 1.0 in March 2020 – is into a third wave of contact-free delivery activity, across the UK.
Set up as an emergency response to the first lockdown, #FishToYourDoor’s main aim was to support local Cornish fishing businesses. As European borders closed and hospitality venues shut down across the UK the market for fresh fish plummeted and fishermen had nowhere to sell their catch.
Within just 48 hours of the lockdown announcement, #FishToYourDoor had connected over a thousand isolated and vulnerable people across the UK to Cornish fishermen and fish merchants. Since this emergency response, #FishToYourDoor has continued to grow, connecting and engaging with over 7000 customers and advancing from a match-making service on social media to a dedicated webpage and member of staff personally connecting every individual to a trusted Cornish fish merchant or fisherman.
#FishToYourDoor has more exciting plans for 2021, which have been built on direct feedback from customers across the year, but for now, it’s here to support people staying at home and fighting the Covid pandemic.
“Cornwall Fish Direct is proud to be a #FishToYourDoor merchant. We signed up to be a part of the scheme earlier this year, not only to support our fishing community and our fleet of Cornish fishing boats, but to ensure that every person in the UK, regardless of where they live, had access to fresh, seasonal, traceable Cornish fish,” said Antony Hosking, co-owner of Cornwall Fish Direct.
“This latest lockdown is a perfect opportunity to sign up to #FishToYourDoor, support small fishing businesses, try something new, and keep strong and healthy by eating fresh fish!”
#FishToYourDoor runs based on a simple match-making service that is run via the Seafood Cornwall website, where fish aficionados can also access recipe inspiration and guidance about local Cornish species. A Seafood
In lockdown 1.0, #FishToYourDoor is credited with providing a lifeline for many Cornish fishing and seafood businesses.
“#FishToYourDoor was set up rapidly, as a direct response to the pandemic, but has now grown into a remarkable scheme that has helped to strengthen fishing businesses in Cornwall. One of our #FishToYourDoor merchants, Marisco Fish, thought their business would suffer when the hospitality sector shut down, but due to the success of customers signing up to Fish to your Door they hired a new member of staff and increased their supply of fresh fish to the domestic market,” explained Paul Trebilcock, CEO of the Cornish Fish Producers’ Organisation and head of the Seafood Cornwall initiative.
“Fishing communities had an incredibly tough 2020, like all of us, and proved just how adaptable they can be. With the recent Brexit deal providing a big disappointment to Cornwall’s fishermen, #FishToYourDoor may be a much-needed light during a dark start to the year – and what’s great is we can help keep other communities fed under lockdown. A win-win.”