Investing in the North American marketRoyal Greenland is investing in sales for the North American market

As Royal Greenland continues to invest in resources in Canada, Chile, and beyond, the company also continues to invest in its sales and marketing capabilities in the North American market.

In 2018 the company set up a sales office in Boston, and it is based on these first years of strong results in the market that the group has now decided to expand its activities further.

To spearhead the further growth of the market, Royal Greenland is bringing Soren Dalsager on board as CEO of Royal Greenland US, Inc.

He held a similar position in the Company from 1999 to 2008. Soren Dalsager’s new position will be based in Boston with the current sales team and will be effective from 1st March 2021. Additional hires are expected in the months to come.

The Royal Greenland product portfolio includes top of the market seafood products, both fresh and frozen, such as snow and king crab, lobster, cold water shrimp, Chilean seabass, Greenland halibut, cod, haddock, and more.

The group is optimistic about the outlook for the North American market and believe the local sales team will be a key element to boost and maximise Royal Greenland’s portfolio sales to all channels of this market.

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