Mustad Autoline sets up in IcelandSigurður Óli Thórleifsson has been recruited to run Mustad Autoline ehf in Iceland. Photo: Mustad Autoline

Mustad Autoline has stepped up its presence on export markets with the establishment of its own company in Iceland.

Icelandic branch Mustad Autoline ehf opened for business this week, based in the south coast port of Grindavík, and this move is designed to maintain close links with clients while strengthening the company’s presence in Iceland and Greenland.

Sigurður Óli Thórleifsson has been recruited from Ísfell, Mustad Autoline’s distributor in Iceland over the last five years, bringing with him extensive experience and a strong knowledge of the Mustad Autoline product range and market.

He joins the new company as a staff member and part owner at startup.

This is an important strategic investment for Mustad Autoline, which seeks to recruit highly competent and skilled people, as a route to expanding the product range and gaining a larger foothold in Iceland and Greenland, both considered to be of the main markets for the company.

Mustad Autoline has extensive experience in establishing subsidiaries and sales offices and are already present in Bellingham in the USA and St. Johns in Canada, as well as at Båtsfjord, Myre and Ålesund in Norway.

These are in addition to Mustad Autoline’s headquarters and production plant at Gjøvik in Norway and production plant in Latvia.

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