Jane Roche of Cardigan Photo: Menter a BusnesJane Roche of Cardigan Photo: Menter a Busnes

Markets may have been disrupted due to the Covid-19 pandemic, but a Welsh project is helping seafood businesses successfully find new ways to sell their catch such as box schemes and nationwide deliveries.

Launched in February by Menter a Busnes, ‘Port to Plate’ promotes seafood products from Wales and supports the development of Wales’ seafood industry. Since its launch, much of Port to Plate’s work has been as a direct response to the Covid-19 pandemic, while continuing to promote the industry and encourage consumers to buy local.

“From the start of lockdown, we have consulted with Welsh Seafood businesses to assess their situation so that we can determine the true reflection of the situation in Wales,” said Siân Davies, Port to Plate development manager.

Businesses supported by the project include Conwy fisherman, Carl Davies, who is using mobile technology to reach new customers after his angling enterprise was hit by the Covid-19 pandemic and Ceredigion fishmongers Jane and Richard Roche, who are bringing their ‘The Fishermen’s Rest’ café fare directly to customers with the purchase of a new delivery van.

For one fisherman, business during the pandemic ‘has gone from one extreme to the other’. Berwyn Dennis who runs Albatross Fisheries had consigned his boat to his shed until daughter Kaylie convinced him to use social media to find new markets.

“There was a lot of interest from the public, and in no time I had half a tonne of fish on order,” said Berwyn.

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