Sanford operationsSanford’s new CEO, Peter Reidie, aims to work “towards a long-term vision to grow sustainable shareholder returns”. Photo: Sanford

Sanford’s new CEO, Peter Reidie, will begin his tenure on 6 April with the aim of guiding the company through the challenges presented by the COVID-19 pandemic and targeting sustainable growth.

Mr Reidie’s appointment to the New Zealand-based seafood company was announced on 21 December. He is currently CEO at Farmlands and has extensive primary sector experience. Prior to his five years as Farmland’s CEO he was Managing Director for Australia and New Zealand at Goodman Fielder.

“I have fresh perspectives to bring to Sanford and I am clear on my mission,” said Mr Reidie. “I welcome the challenge of navigating the business and its people through the current volatile conditions, while working towards a long-term vision to grow sustainable shareholder returns.”

Sanford’s chief customer officer, Andre Gargiulo, will continue in the role of acting CEO until Mr Reidie joins the company

A sustainable seven years

Former chief executive Volker Kuntzsch left Sandford in September, after seven years leading the company.

Sanford chair, Sir Rob McLeod said Mr Kuntzsch has “helped transform Sanford into a progressive, values-based company with an outstanding commitment to environmental sustainability”.

He added that during Mr Kuntzsch’s leadership, the company has made progress in upping its product value, diversifying the business and evolving the aquaculture business “into a profitable and innovative unit”.

The company will now focus more on consumer-driven innovation and marketing.

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