Jason, one of the Scottish seafood suppliers who has shared his stories for a new social media campaign Photo: Seafood ScotlandJason, one of the Scottish seafood suppliers who has shared his stories for a new social media campaign Photo: Seafood Scotland

Seafood Scotland is launching a social media campaign to share personal stories from the individuals behind Scotland’s seafood sector.

These ‘fishstories’ aim to bring the country’s seafood providers to the fore, allowing them to tell their stories in their own words. Supplemented with photos from their family archives, each story shares a unique perspective showing where the seafood industry has come, and where it is headed.

Clare MacDougall, head of trade marketing (UK, Middle East and North America), said that for many in the industry, seafood was in their blood. “They are passionate about seeing the sector overcome the challenges thrown at them over the past year and have high hopes for its future,” she said.

Some incredible family stories have been told, such as the company founded five generations ago by great-great-grandmother Bessie carrying a creel of fish on her back in the 1940s.

“We have spoken with people throughout the supply chain, from fishers to processors, wholesalers, and fishmongers,” continued Ms MacDougall. “Everyone’s pride in their work shone through, and we’re excited to tell their stories. We hope reading these tales will help people understand that it’s not just the quality of our water that makes Scottish seafood taste so great, it’s the passion behind it,” she concluded

New #FishstoriesofScotland will be shared every Thursday on Seafood from Scotland’s Twitter and Instagram pages beginning 22 April 2021.

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