The Nueva Pescanova Group and IBM are working together to trace all Nueva Pescanova seafood products on the IBM Food Trust platform, a blockchain network designed to help ensure traceability across the supply chain.
A recent study conducted by IBM in Spain confirmed that nearly half of the respondents would buy more fish if they were provided with information about its origin, safety and production whilst another survey across several countries found that 79% of consumers believe it is important for brands to offer guarantees of authenticity.
Ignacio González, chief executive of the Nueva Pescanova Group, said that the company worked in a sustainable manner. “Through this ambitious project we want to offer our consumers all over the world rigorous and detailed information on the traceability of our seafood products, from their origin until they reach their tables,” he said.
The solution uses the Global Dialogue on Seafood Traceability’s (GDST) 1.0 standards which will assist with the documentation of not only the product characteristics, but also the documents that validate licences, locations and certifications that prove responsible fishing and farming practices.
The project has so far registered and digitalised two key operations for Nueva Pescanova – shrimp fishing in Argentina and the cultivation of Vannamei prawns in Ecuador.